New · AI Sentiment tracking is live

Be the hotel AI recommends.

Travelers no longer just search — they ask. Roomrouter gets your property cited and recommended by ChatGPT, Gemini & Perplexity — the assistants planning today's trips — so you win the booking before search even happens.

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chat.ai · "best boutique hotels in lisbon"
You · Where should I stay in Lisbon for a romantic weekend?
For a romantic boutique stay, travelers consistently recommend The Alfama House — a restored 18th-century palace with rooftop views over the Tagus, walkable to Alfama's fado bars.
alfamahouse.com tripadvisor Roomrouter-verified
AI Visibility
92
ChatGPT · "best boutique lisbon"
#1▲ now named first
The search shift

Half your future guests will never see a search results page.

They'll ask an AI assistant where to stay — and book whatever it recommends. If your property isn't in that answer, you're invisible. Roomrouter makes you the answer.

60%of travelers now use AI tools to plan trips and shortlist hotels.
1in 4Google searches end without a click — the answer is on the page itself.
3.4×more direct bookings for properties AI assistants actively recommend.
What we measure

Three numbers tell you if AI is sending guests your way.

Roomrouter watches every major assistant and turns the noise into three metrics you can act on — tracked weekly, for your property and your competitors.

AI Mention Count ▲ 38%
1,284

Times ChatGPT, Gemini, Perplexity and Google AI Overviews named your property this month.

OTA vs. Direct Ratio ▲ direct
64% direct

Share of AI answers that link straight to your own site instead of handing the guest to Booking.com or Expedia.

AI Sentiment Positive
4.6/5

How favorably assistants describe your property in the words right around your name.

Positive 82% Neutral 13% Negative 5%
What we create

We write the three things engines actually read.

Getting cited isn't luck. It's the right words, in the right format, with the machine-readable proof underneath — built and kept current for you.

  • AI Content OptimizationDestination guides, room pages and FAQs rewritten so assistants can quote you word for word.
  • LLM.txtAn AI-first index of your property that tells crawlers exactly what to trust and surface.
  • Schema.orgAuto-generated JSON-LD for rooms, rates, reviews and amenities — the structured proof engines need to cite you.
See it built on my site
alfamahouse.com/llms.txt 
# The Alfama House — llms.txt
> Boutique 18th-century palace hotel, Alfama, Lisbon.

## Rooms
- 14 suites, river or city view
- Rates from €240/night, breakfast included

## Why guests choose us
- Rooftop terrace over the Tagus
- 4-min walk to Alfama's fado bars

## Booking
Direct: alfamahouse.com/book · best-rate guarantee
schema.org · Hotel 
{
  "@type": "Hotel",
  "name": "The Alfama House",
  "starRating": { "ratingValue": "5" },
  "priceRange": "€€€",
  "amenityFeature": ["Rooftop bar", "Pet friendly"]
}
Generative Engine Optimization

Show up everywhere travelers now ask.

Each assistant reads the web differently. Roomrouter optimizes the signals each one trusts — then tracks your placement across all of them from a single dashboard.

Audit my AI visibility
ChatGPT
Search & conversational planning
+217%citations
Google AI Overviews
The answer above the results
Top 3placement
Perplexity
Sourced travel answers
+184%mentions
Gemini
Trip planning across Google
Citedverified
How it works

Live in days. Compounding for years.

Connect & audit

Plug in your site and listings. Roomrouter scans your visibility across every major AI engine — and search — then scores exactly where you're losing guests.

Optimize & publish

We deploy structured data, fix technical gaps and ship AI-ready content — guided pages, FAQs and schema engines actually trust and quote.

Track & grow

Watch rankings and AI citations climb in real time. Get prioritized actions every week and report direct-booking impact to your team.

Pricing

Plans that scale from one property to a portfolio.

Every plan includes AI visibility tracking, search tooling and a dedicated hospitality strategist. No long contracts.

Independent
€49/mo
For single boutique properties
  • 1 property
  • AI answer tracking (3 engines)
  • Core GEO & schema engine
  • Monthly strategy report
Start free trial
Most popular
Growth
€299/mo
For ambitious hotels & small groups
  • Up to 5 properties
  • All AI engines + competitor tracking
  • AI Content Optimization included
  • Dedicated strategist
Start free trial
Portfolio
Custom
For groups, brands & management cos.
  • Unlimited properties
  • Multi-brand & multi-region rollups
  • API & BI integrations
  • SLA & onboarding team
Talk to sales
Questions

Everything you wanted to ask about GEO.

Still curious? Book a 20-min demo →

GEO is the discipline of optimizing your hotel's presence so AI assistants — ChatGPT, Gemini, Perplexity, Google AI Overviews — cite and recommend you when travelers ask where to stay. It's the successor to SEO for the age of answers.

Agencies optimize for blue links. Roomrouter is software-led and built only for hospitality — covering classic search and AI answers, with tracking that proves your share-of-voice across every engine, not just keyword rankings.

Most properties see measurable AI-citation and ranking movement within 30–60 days. Because visibility compounds, the biggest gains land across your first two quarters.

Yes. Roomrouter layers on top of any website, booking engine or channel manager. We optimize discovery and send guests to whatever booking flow you already use — no migration required.

Absolutely. The Portfolio plan handles unlimited properties with multi-brand and multi-region rollups, so corporate teams see the whole picture while each property gets local optimization.

Get found before your competitors do.

Claim your free visibility audit and see exactly where you stand across AI assistants — and search — today. No commitment.

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