New · AI Answer Tracking is live

Be the hotel AI recommends — and Google ranks.

Travelers no longer just search — they ask. Roomrouter gets your property cited by ChatGPT, Gemini & Perplexity and ranked at the top of Google, so you win bookings at every touchpoint.

GM MD RM +
★★★★★
400+ hotels growing direct bookings
chat.ai · "best boutique hotels in lisbon"
You · Where should I stay in Lisbon for a romantic weekend?
For a romantic boutique stay, travelers consistently recommend The Alfama House — a restored 18th-century palace with rooftop views over the Tagus, walkable to Alfama's fado bars.
alfamahouse.com tripadvisor Roomrouter-verified
AI Visibility
92
Google · "lisbon boutique hotel"
#1▲ up from #14
The search shift

Half your future guests will never see a search results page.

They'll ask an AI assistant where to stay — and book whatever it recommends. If your property isn't in that answer, you're invisible. Roomrouter makes you the answer.

60%of travelers now use AI tools to plan trips and shortlist hotels.
1in 4Google searches end without a click — the answer is on the page itself.
3.4×more direct bookings for properties that rank in both search and AI.
The platform

One platform for every way a guest finds you.

From classic Google rankings to the new world of AI answers — Roomrouter covers the full discovery journey, purpose-built for hospitality.

Flagship

AI Answer Tracking

See exactly when and how ChatGPT, Gemini, Perplexity and Google AI Overviews mention your property — and your competitors. Track share-of-voice across thousands of traveler prompts and watch your citations climb week over week.

Hospitality SEO

Win the searches that drive revenue — "hotels near…", room types, amenities and your own brand terms — with content and technical fixes tuned for booking intent.

Local & Map Visibility

Dominate Google Maps, the local pack and travel directories with synced listings, review signals and geo-optimized pages for every location.

Structured Data Engine

Auto-generated, AI-readable schema — rooms, rates, reviews, amenities, FAQs — so engines understand and trust your property enough to cite it.

Content Co-Pilot

Generate destination guides, room pages and FAQs that read beautifully for guests and parse perfectly for AI — in your brand voice, at scale.

Generative Engine Optimization

Show up everywhere travelers now ask.

Each assistant reads the web differently. Roomrouter optimizes the signals each one trusts — then tracks your placement across all of them from a single dashboard.

Audit my AI visibility
ChatGPT
Search & conversational planning
+217%citations
Google AI Overviews
The answer above the results
Top 3placement
Perplexity
Sourced travel answers
+184%mentions
Gemini
Trip planning across Google
Citedverified
How it works

Live in days. Compounding for years.

Connect & audit

Plug in your site and listings. Roomrouter scans your visibility across Google and every major AI engine, then scores exactly where you're losing guests.

Optimize & publish

We deploy structured data, fix technical gaps and ship AI-ready content — guided pages, FAQs and schema engines actually trust and quote.

Track & grow

Watch rankings and AI citations climb in real time. Get prioritized actions every week and report direct-booking impact to your team.

Results

Hoteliers are turning AI search into real bookings.

"Within one quarter we went from invisible to the hotel ChatGPT names first for our city. Direct bookings are up 41%."

GM
General ManagerBoutique hotel

"Finally a tool that speaks hospitality, not generic marketing. The AI tracking alone paid for itself."

MD
Marketing DirectorResort group

"We cut our OTA commissions by steering guests to our own site. Roomrouter made us discoverable everywhere."

RM
Revenue ManagerHotel group
Pricing

Plans that scale from one property to a portfolio.

Every plan includes AI visibility tracking, SEO tooling and a dedicated hospitality strategist. No long contracts.

Independent
€49/mo
For single boutique properties
  • 1 property
  • AI answer tracking (3 engines)
  • Core SEO & schema engine
  • Monthly strategy report
Start free trial
Portfolio
Custom
For groups, brands & management cos.
  • Unlimited properties
  • Multi-brand & multi-region rollups
  • API & BI integrations
  • SLA & onboarding team
Talk to sales
Questions

Everything you wanted to ask about SEO & GEO.

Still curious? Book a 20-min demo →

GEO is the discipline of optimizing your hotel's presence so AI assistants — ChatGPT, Gemini, Perplexity, Google AI Overviews — cite and recommend you when travelers ask where to stay. It's SEO for the age of answers.

Agencies optimize for blue links. Roomrouter is software-led and built only for hospitality — covering classic search and AI answers, with tracking that proves your share-of-voice across every engine, not just keyword rankings.

Most properties see measurable AI-citation and ranking movement within 30–60 days. Because visibility compounds, the biggest gains land across your first two quarters.

Yes. Roomrouter layers on top of any website, booking engine or channel manager. We optimize discovery and send guests to whatever booking flow you already use — no migration required.

Absolutely. The Portfolio plan handles unlimited properties with multi-brand and multi-region rollups, so corporate teams see the whole picture while each property gets local optimization.

Get found before your competitors do.

Claim your free visibility audit and see exactly where you stand in Google and AI search today — no commitment.

14-day free trial · No credit card · Cancel anytime