GEO · 8 min
How ChatGPT decides which hotels to recommend
A look inside the signals generative engines weigh — and how to influence them.
Read guideInsights for the AI-search era.
Practical reads on SEO, GEO and growing direct bookings — written for hospitality teams.
SEO · 6 min
The 12 hotel pages every property should rank for
From room types to "near me" intent — the pages that quietly drive bookings.
Read articleDirect bookings · 5 min
Cutting OTA commissions with better visibility
Why discovery, not discounts, is the real lever for direct revenue.
Read articleAI search · 7 min
Google AI Overviews: what hoteliers need to know
The zero-click answer box is reshaping search. Here's how to stay seen.
Read articlePlaybook · 9 min
A 30-day GEO sprint for independent hotels
A step-by-step plan to start earning AI citations this month.
Read playbookData · 4 min
We tracked 10,000 traveler prompts. Here's what we learned
Where AI assistants pull hotel recommendations from — by the numbers.
See the dataGet the playbook in action.
Book a demo and we'll map a GEO plan to your property live.