Roomrouter is newly launched, so these are illustrative examples of the outcomes it measures, not named customers. Here's the kind of movement the three metrics surface.
+217%
Illustrative example · AI Mention Count
From rarely named to consistently cited
As optimized content, an llms.txt and schema land, a property goes from rarely appearing to being named across ChatGPT, Perplexity and Gemini for its city. This is the kind of lift the mention-count metric tracks.
When AI cites your own site instead of Booking.com or Expedia, more of the booking, and the margin, stays with you. The direct-versus-OTA ratio makes that shift visible week to week.
Being mentioned is half the story; sentiment tracks how favorably assistants describe you. The example here moves from mixed, generic phrasing to consistently positive, specific descriptions.